Marketing Warfare 20th Anniversary Edition Authors' Annotated Edition (9780071460828) Al Ries, Jack Trout

Product Details:


Publisher: McGraw-Hill; 2 edition (November 22, 2005)
Language: English
ISBN-10: 0071460829
ISBN-13: 978-0071460828



Product Dimensions:

8.1 x 7.6 x 0.9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)

The book that changed marketing forever is now updated for the new millennium In 1986 beadwork magazine 2011 free download, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit beadwork magazine 2011 free download. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout beadwork magazine 2011 free download. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads beadwork magazine 2011 free download.

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