Marketing Real People, Real Choices (7th Edition) (9780132176842) Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Product Details:

Paperback: 600 pages
Publisher: Prentice Hall; 7 edition (February 11, 2011)
Language: English
ISBN-10: 013217684X
ISBN-13: 978-0132176842



Product Dimensions:

8.3 x 0.8 x 11 inches
Shipping Weight: 2.3 pounds (View shipping rates and policies)

Real people, real choices–give students a real feel for marketing asp.net mvc pluralsight fileserve.   Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday asp.net mvc pluralsight fileserve. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace asp.net mvc pluralsight fileserve.   The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world asp.net mvc pluralsight fileserve.

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