Marketing Professional Services - Revised (9780735201798) Philip Kotler, Thomas Hayes, Paul N. Bloom

Product Details:


Publisher: Prentice Hall Press; 2 edition (March 26, 2002)
Language: English
ISBN-10: 073520179X
ISBN-13: 978-0735201798



Product Dimensions:

9.1 x 6.2 x 1.4 inches
Shipping Weight: 1.8 pounds

Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed programming in objective-c 2.0 epub."Marketing Professional Services "teaches readers how to work with the internal hurdles that stand between them and their potential markets programming in objective-c 2.0 epub. Beginning with an in-depth look at the role of marketing in any profession, the authors go on to cover the marketing process - from market analysis and service positioning, to creating a promotional mix and implementing the marketing programme programming in objective-c 2.0 epub.They offer targeted advice and address the marketing needs of a wide range of professionals - including accountants, public relations specialists, lawyers, architects, medical practitioners and consultants programming in objective-c 2.0 epub.

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